Executive Leader in the Sports Industry
After more than 25 years in the sports industry, I continue to believe that the best work happens when passion for the game meets disciplined execution and strong partnerships.
-Tim Glase
Tim Glase is a sports industry executive, marketing strategist, and business operator with more than 25 years of experience helping organizations build brands, develop businesses, and turn ideas into action.
Glase currently serves as Executive Vice President and Chief Operating Officer of Pop Warner Little Scholars, where he plays a key role in shaping the organization’s vision, strategic direction, growth initiatives, operations, marketing, and brand development. He joined Pop Warner in 2021 after more than four years as a strategic marketing agency partner to the organization — giving him a unique perspective from both the agency and client sides of the business, and a firsthand view of the systemic gap in how grassroots marketing deliverables are managed and verified.
His career has taken him across a wide range of sports and business environments, including motorsports, NASCAR, minor league sports, professional cycling, sports media, and sports resort development. Earlier in his career, he worked on the editorial staff of Sports Business Daily, giving him a comprehensive understanding of the sports industry before moving into marketing, communications, operations, sponsorship, and business development roles. That diverse experience has given him a broad understanding of how organizations actually get things done — and where operational friction creates avoidable inefficiency.
Throughout his career, Glase has worked across business planning, marketing strategy, communications, media development, event management, corporate partnerships, and organizational growth. He is particularly interested in the space between strategy and execution: creating practical systems that help teams work more efficiently, make better decisions, and consistently move ideas from concept to completion.
Glase is also an adjunct professor of sports marketing, teaching the next generation of sports business professionals. He holds an MBA from Liberty University. Outside of work, he is an avid cyclist, race fan, voracious reader, and classic television enthusiast.