Throughout my career I have had the opportunity to engage in the business process from several stakeholder positions and work with organizations at every developmental phase. With more than 15 years in the sports industry working for organizations from ambitious startups to entities with well-positioned brand platforms, I have produced a diverse skill set in marketing, communications, media development, event management and corporate partnership programs.
I got started in the sports industry during the early days of collegiate sport management programs. In the 1990s the Liberty University Sport Management program was one of just nine programs to be accredited by both the North American Society of Sport Management and the National Association for Sport and Physical Education.
That education, as well as the course work itself, would prove valuable to kicking off my career in the industry. One of my biggest breaks came with Street & Smith’s SportsBusiness Daily, the leading daily publication on the business of sports. Being on that editorial staff for three years laid a solid foundation for my experience in the industry.
In the years since, I have been very fortunate to continue on an exciting path. I’ve been able to work in a few different facets of the industry, including team operations, an agency setting, the newsroom, and, of course, the extremely humble beginnings of an anxious startup.
There have been some great experiences over the years. I’ve been over-the-wall in a NASCAR race, hosted a local television show, helped launch a landmark program, took a shot at a something new and profiled several pro athletes. And there was a moment when I kind of ruffled the feathers of a Hall of Fame head coach.
The path I’ve found myself on numerous times over the years is the startup track. From helping to launch NASCAR’s Drive for Diversity program to chasing bigger dreams packaged as multi-million dollar sports resorts, I’ve always found an appeal in breaking new ground, both figuratively and literally.
A couple of years back a potential investor really put me to task in inquiring about nearly every facet of my career. That conversation was quite refreshing. It gave me the chance to relive the big moments, revisit lessons learned and to just be grateful for the relationships I forged along the way. You can get a glimpse of that conversation on this website. Just check out my Career Journal.
Third Edition: July 2016