A six-year journey on multi-sport venues spurred every aspect of the business and marketing planning. We chased this to one final condition on a multi-million dollar financing deal. Moonshot? Yes. But as they say, “Nothing ventured, nothing gained.”
Work in Sport
Over five years with marketing agencies, repping big brands and sports properties. Currently working with a national youth sports org on strategic marketing and partnerships; it helps that our national championship is at that magical place in Orlando.
Over a decade, worked for two race teams, on the agency side, in the media and at retail, as well as on the startup of a major diversity initiative. A few of the hats: sponsorships, public relations and operations. Most memorable moment: the first time going “over the wall.”
A season as GM, with a small staff and big goals. We did it all… marketing, partnerships, event management, operations, youth programs, and so on. Sure, the team won games, but the best part: a 20% increase in attendance after two years of declines.
From marketing for a top velodrome featuring both pro events and grassroots programs, to event production services for an elite stage race in Colorado… an appreciation is that pros and amateurs, sport and lifestyle are intricately intertwined.
A career start with three years on the editorial staff of the leading daily publication on sport business. Covered the entire industry, and took on special assignments in athlete endorsements and motorsports. Favorite interview: Gibbs. Biggest regret: leaving.