I’ve had the privilege of working in numerous facets of the sports industry, with involvement in planning & strategy, marketing, communications, event management and corporate partnership development. From startups to a newsroom to sports teams to the agency side…

Notable Experience

Marketing

In a season as GM of the Reading Express arena football team, we saw a 20% increase in attendance, stemming a multi-year slide.

Communications

My career got its start in the newsroom of the leading sports business daily, covering the motorsports beat and athlete endorsements.

Events

Working on the production team of “America’s Tour de France” – the USA Pro Challenge – provided some of the best team moments of my career.

Partnerships

Being a part of a landmark diversity program in NASCAR that was driven and activated by ten corporate partners was rewarding (and not just for me).

Career Journal

Work Relationships

Over the past several years I’ve been able to work with some great groups, including:

Game Time

Currently contracted with a full-service marketing agency to provide sports marketing services for the leading youth football and cheerleading organization. With the task of courting corporate support, we’ve taken the approach that our sponsors can make it their own, putting their strategies, goals and ideas at the front of their partnership programs.

Some of the elements we’re optimizing for partners include year-round exposure, upgraded event experiences, new branded assets and content, an enhanced digital and social presence, and flexible solutions that engage the local level.

It’s a new era for an organization that has a national footprint and typically fields 1,200 associations in 100 leagues, and reaches over 1,000,000 family members. For more information, check out PopWarnerDelivers.com.

Let’s Chat

If you have a project that I can help you bring to live, I’d love to talk to you. I’m open to contract and consulting work, and would entertain a more permanent relationship. Please contact me to set up a time to chat.