Throughout my career I have had the opportunity to engage in the business process from several stakeholder positions and work with organizations at every developmental phase.
With more than 15 years in the sports industry working for organizations from ambitious startups to entities with well-positioned brand platforms, I have produced a diverse skill set in marketing, communications, media development, event management and corporate partnership programs.
I caught the wind of a dream in 2008 and rode it for six years, all the way to a conditional commitment on $40 million in financing for a sports resort project in Carolina. When I initially hopped on board I never expected to become as invested as I did. But as they say, “Nothing ventured, nothing gained.”
A look back at a time spent as GM of the Reading Express Indoor Pro Football team. An organization mired in a multi-year attendance decline sought a fresh approach for the 2011 season. Improvements in communications, marketing and the game night experience helped turn the tide.
With nearly a decade in the motorsports industry, I am well aware of just how vital corporate partnerships are to the sustainability of the sport. The partnership development, acquisition and activation process has always been top of mind in my career, whether marketing auto racing or youth sports.
Netflix splitting a series – @fullerhouse – into a two-part season is telling. With churn rates becoming a topic of #OTT lately, will #Netflix begin sprinkling the release of popular franchises throughout the year? https://t.co/zUlSoLOEKg
— Tim Glase (@timglase) December 27, 2017
“Their long-term viability is questionable” only if you apply the ’07 media landscape to ’27. My hunch is the RSNs will help win a significant amount of subscribers at the onset of a fledgling a la carte ESPN model, and ultimately minimize the churn rate. https://t.co/CenPCHzMga
— Tim Glase (@timglase) December 26, 2017
You’d be a good commish, @pkligerman. But what makes (made?) pro racing different is that no limit to the entry list. As long as you could qualify you could compete. I hope that difference prevails at the highest levels of Esports Racing. Cc: @kauffmanrob https://t.co/44aVGH9sa6
— Tim Glase (@timglase) January 15, 2018
My take on the @iRacing hubbub today is that #simracing is a relatively low cost entry point … for the parent. A kid showing a commitment and aptitude for the sport makes that investment into a Legends car, etc. a little easier. #NASCAR
— Tim Glase (@timglase) February 4, 2018